The Science of Motion

How Motion Attracts Attention

Motion Attracts Attention! And, the more attention you can draw to your display, the more likely it will be that consumers respond to and remember your message. So, how does motion attract attention? Well, we know that movement in a person’s peripheral vision can trigger a shift in visual attention. How fast that attention shifts toward a moving object depends on the how animated the viewer perceives the object to be. Factors such as the speed of the object, the magnitude of its shift in position, and most importantly, whether this motion appears to be self-propelled or not all influence how much attention your display will receive.

At Dynapac, we understand what it takes to produce attention-grabbing displays. We are the industry leader in the design and manufacture of high quality motion products for the sign industry. But, our displays don’t just attract attention, they attract the type of attention you need to propel your message or brand forward.

Motion attracts attention and influences purchase decisions:

A static sign just does not have the same effect as a sign in motion. Anything that you can do to give your display or signage a unique spin, will morel likely capture the consumers attention and increase the likelihood that they will actually remember your message. According to a study by Ketchum Global Research and Analytics 76% of consumers said they have entered a store they have never visited before based on its signs. Also 68% of consumers said they have purchased a product or service because a sign caught their eye. Let motion help you stand out and catch the eye of your consumers.

Motion attracts attention by showing your store’s quality:

The quality of your signage may have more of an effect than you think. According to that same study by Ketchum Global Research and Analytics, 68 percent of customers believe that a store’s sign reflects the quality of its products and services. In other words, customers believe that a company with a badly designed or unattractive sign will offer an inferior product or unprofessional service. Additionally, 52 percent of people interviewed in the survey state that they’re less willing to shop at a store with a poorly made sign. Let our high quality rotators and animation mechanisms help speak for the high quality products and services you offer.